Mediq joins Lung Alliance Netherlands

8 March 2020

This association focuses on improving prevention and care for the 1.2 million people in the Netherlands with chronic lung diseases. “We work on solutions for people with lung diseases in the areas of research, care improvement and self-management. Mediq is an important provider of medical devices and care services for people with respiratory diseases. We look forward to cooperating with Mediq and using their knowledge and expertise," LAN chairwoman Clémence Ross-Van Dorp says.

Mediq Benelux has adjusted its commercial organization and strengthened its category management, sales and marketing functions. Vincent Bröring has been appointed as Sales Director, Roos Sorgdrager as Category Management Director and Marcia Luijendijk as Marketing Director. “Our new organizational structure enables a stronger customer focus. Under the leadership of Vincent, Roos and Marcia, our commercial triangle will work together to realize our ambitions and drive growth,” says Arjen Linders, Managing Director of Mediq Benelux.

Affordability and accessibility of care

This is a logical step in the transformation that Mediq started after the sale of its pharmacy activities. Since then, major changes have been made to strengthen direct-to-patient and institutional activities. Substantial investments were made in digitization, customer service processes and an ultramodern fulfillment center in Bleiswijk. Mediq also introduced multiple innovations that positively influence the care process and life of people with a chronic condition or illness. “In 2020 we are fully committed to growth as this enables us to keep providing affordable and accessible healthcare solutions," Linders says.